Reducing Prices for Our Customers
Early on, we made the decision to keep our business 100% online - so we could pass on our savings to our customers. We all know the pain of spending $150 on a jersey in a retail store. Operating solely online enables us to cut out the costs of the middle man, shop rent, warehousing and transportation. Meaning our products price between just $40-$90!
High Quality for Performance and Durability
Cycling is a tough sport, so you need the best cycling wear to help enhance your performance. One of our top priorities is searching for ways to upgrade our products. Recently we upgraded our classing cycling jersey to include long-weave polyester - known for its light weight 120 GSM mesh, soft texture and moisture wicking properties.
Your Most Favorite Cycling Forever Collection
Our love of cycling comes from the warm and happy moments that happen during and after a great ride. We work to emulate this feeling in our designs, offering our customers unique, bright, happy and novel cycling wear you won’t find anywhere else. When you look through our products you'll find retro Italian styles mixed with modern international flavour.
Have a look at our recent Cycling Forever collection made for true cycling fans.